Seeking to reach a younger audience in the digital sphere, Gabriel’s Wine and Liquor recently selected Envision Creative Group to build and maintain its social presence.
Envision will now manage accounts on behalf of Gabriel’s Wine and Liquor across Facebook, Twitter, Instagram, and Pinterest. The agency will also oversee a new calendar of promotions for the liquor chain, as well as execute the design of new vehicle wraps for the chain’s fleet of vans.
Gabriel’s Wine and Liquor is a family-owned and operated chain of liquor stores throughout San Antonio and surrounding cities. It has been in operation for more than 60 years, making it a local staple. Envision will leverage the chain’s localness and the Gabriel family’s own edgy voice to craft an online presence that appeals to the younger consumers it hopes to attract.