Serranos Selects Envision Creative for Rebranding Initiative and Ongoing Agency Services


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Award-winning Agency Adds Award-winning Tex-Mex Cuisine to the Table.

Serranos Mexican Restaurant

Austin, Texas, 2/24/2017 – Envision Creative is pleased to announce a partnership with Serranos Mexican Restaurant for a complete rebranding of the 29-year-old Austin staple. With a high standard for offering the freshest authentic Mexican food to the Austin community, Serranos recognized the need to evolve their branding to match the expansion of their business and the shifting demographics in Austin.

Opened in 1987 by brothers Adam Gonzales and David Quintanilla, 100% ownership in Serranos was recently purchased by Quintanilla. A successful engineer and restaurateur, Quintanilla is assisted by his daughter Tanya and her husband Joshua Camacho who serves as Vice President, while Shane Morrison acts as Regional Manager. With full ownership, Quintanilla and his team believe that rebranding will allow Serranos to move forward as a cohesive, exceptional restaurant experience for their patrons.

 

The rebranding process will highlight Serranos use of Mesquite wood grilling to infuse meats, seafood, and vegetables with a unique smoky flavor, as well as their extreme freshness of ingredients which removes the need for walk-in freezers. Homemade flour and corn tortillas, and high-quality produce and meats will also take center stage in the rebranding, along with their award-winning salsas, sausage, and Best-In-Texas Fajitas.

“We believe Envision Creative has the best foundation and expertise in various advertising positions to assist Serranos in executing the rebrand and marketing strategy,” said Camacho.  “Our object is to find a long-term partner for all our advertising needs, streamlining our marketing process. We’re excited to have one company ensure that we meet our deadlines and maintain consistent messaging through multiple marketing platforms.”

About Serranos

A family owned and operated Mexican restaurant since 1987, Serranos specializes in offering authentic Mexican food and drinks. Winners of multiple awards, including Best Salsa from The Austin Chronicle Hot Sauce Festival, and Best Fajita in the State of Texas, Serranos develops unique recipes the deliver incredible menu items made with 100% fresh ingredients. Serranos will celebrate their 30th anniversary in November and has four locations; Southpark, Mopac, Lakeline, and Cedar Park. To view their happy hour prices and locations visit http://www.serranos.com/.

About Envision Creative

A creative agency in Austin with a focus on helping clients succeed through inbound marketing, website design and development, graphic design, branding, and social media management and advertising. Partnering with major brands such as Hilton Hotels, Make-a-Wish Foundation, University of Texas, Texas Teas, Franklin Barbecue, and Dell, Envision Creative has exceeded their marketing goals and witnessed extensive brand growth. To view their portfolio and see more information visit https://www.envision-creative.com/.