Night Hawk Frozen Foods Celebrates its 50th Anniversary with a Rebrand from Envision Creative Group

AUSTIN, TX – June 14, 2013 Envision Creative Group is very proud to announce that the design and marketing agency was selected by Night Hawk Frozen Foods to create their new consumer-facing image in celebration of their 50th anniversary.

Salisbury Steak by Night Hawk Frozen FoodsNight Hawk Frozen Foods began in 1964 when the Night Hawk Restaurants in Austin, Texas started producing dinners for local grocery stores. Still family owned, the Night Hawk brand has since grown to include a wide variety of meals and has maintained its commitment to providing Texans with quality meals.


To highlight and celebrate 50 years of serving Texas families, Night Hawk reached out to Austin agency, Envision Creative Group to take new photographs of their meals, design a new corporate logo, create all new packaging design for their existing products as well as some new product line releases, and partner with them on future marketing initiatives.

“We selected to partner with Envision Creative Group due to their connection to the Texas market and their ability to provide all the services for a refresh of our brand,” said Leanne Logan, Owner of Night Hawk Frozen Foods. “David and his group continue to provide valuable input that we believe will launch us into the next 50 years. We look forward to revealing the new Night Hawk in 2014.”

David Smith, President of Envision Creative Group, is thrilled to be working with Night Hawk. ”When I first started Envision, Night Hawk was the fuel that sustained me during the late nights it took to build the company. It’s awesome that we now have the opportunity to work with the Austin icon and create an updated image that will re-establish the brand as a Texas tradition and introduce it to a whole new generation.”