AUSTIN, TX – June 21, 2013 Envision Creative Group, an Austin-based creative services agency, had the honor of assisting the Make-A-Wish Foundation of Central and South Texas in leading over 200 people down the side of the One American Center in their 3rd annual Over the Edge event, raising over $320,000.
Each year, thrill seekers from all over the nation have the opportunity to rappel down a building for a cause in Make-A-Wish’s® Austin Over the Edge campaign. All money raised by rappellers goes to granting the wishes of children with life-threatening medical conditions. In Austin, participants had to raise at least $1,500 to fight their fears and rappel down the 32 stories of the One American Center, at the heart of downtown. This year’s Austin Over the Edge broke nationwide records, marking the campaign’s most participants to participate in the event in the country and the largest fundraising total reached. This year’s fundraising total was more than twice the amount of last year’s event.
To support the initiative, Envision Creative Group donated all its services, designing the brand identity, developing the website, and creating all necessary marketing materials, including banners and posters. Vice President, Stephanie Silver, along with employees Stephanie Meyer and Michael Gabriel, also participated in the event.
“Envision helped us to create a cohesive branding profile for Over the Edge in the community,” stated Scott Crews of Make-A-Wish® Central & South Texas. “I know it played a huge part in the success of this year’s event.”
David Smith, President of Envision Creative Group, was overjoyed to see the impact of the agency’s work. “There was no hesitation when my team learned that our creative vision could be used to help such a wonderful foundation. Playing a part in this event has brought everyone in the office closer together, and nothing can compare to the feeling you get from making a difference.”
About Envision Creative Group
Founded by David Smith, Envision Creative Group has been delivering creative design and real results for over 10 years in brand and identity marketing, promotional planning, advertising, and graphic design for print and digital media. Envision has successfully helped an impressive roster of Austin, national, and international businesses reach and exceed their marketing goals.
Every 38 minutes Make-A-Wish® grants the wish of a child diagnosed with a life-threatening medical condition in the United States and its territories. The foundation believes that a wish experience can become a game-changer. This one belief guides Make-A-Wish® in everything they do, and inspires them to grant wishes that change the lives of the kids they serve.