International Hotel Group Chooses Envision Creative Group

Envision Creative Group, a full-service graphic design and creative services agency has been chosen by HotelWorks Development, a global hotel concept development company, as its agency of record. (Austin Business Journal Release)

Envision has been chosen to create the guest experience for all areas of the HotelWorks brand. The agency will design all of the logos, wordmarks, and other identity marks as well as websites, internal and external collateral, print advertisements and all other outward facing communications.

Ciena Hotels and Suites is the first hotel concept to be rolled out. This hotel is scheduled to open in Cotulla, Texas mid 2012 and will be the tallest building in La Salle County history. HotelWorks recently celebrated the ground breaking on July 21, 2011. Other concepts are in the works. All of which will be mid to high end hotels, suites and resorts.

Bob Zachariah, Founder, President and CEO of HotelWorks chose to work with Envision on this venture because he “loved their holistic approach to brand identity development. I felt included – the team listened. They [Envision] interviewed me about not just hotels that I liked but what I thought about our desired brand, positioning, competitive differentiation, business objectives and design in general, including our preference for clothing designers, hotel architectural design, colors that influence me and triggers for certain negatives or positives in business decision making. The discussion was not just about hotels or buildings. It was more comprehensive in nature.”

Now that Zachariah and his team have been working with Envision on the initial branding for Ciena Hotels & Suites as well as the development company HotelWorks, he is thrilled about the new relationship. “Design made easy…that is what Envision does, and that is what I have discovered in the time we have worked together. I look forward to a long, mutually beneficial relationship as we roll out one brand after another to the hospitality world”, stated Zachariah.


About Envision Creative Group

Founded by David Smith, Envision Creative Group has more than 23 years of experience in the areas of brand and identity marketing, promotional planning, advertising, and graphic design for print and digital media. Envision has successfully helped an impressive roster of Austin, national and international businesses reach and exceed their marketing goals.


About HotelWorks

HotelWorks Development, LLC is the development company for Ciena Hotels and Suites. Founded by Bob Zachariah, who has a vast and impressive background in hospitality, the company is well funded with the institutional financial backing by one of the leading Texas banks. HotelWorks’ international investors are diverse in background, with interests in the energy sector, freight forwarding, high tech fields, medical, real estate, and international business, who together created a trailblazing hospitality idea factory dedicated to developing smart and unique global hospitality concepts. For more information about the Ciena hotel, please visit


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