Envision Wins Package Design Magazine’s Makeover Challenge


Envision Creative Group’s new package concept for Kelley Quan Cosmetic brushes was recently selected as the winner of Package Design Magazine’s 2014 Makeover Challenge.

After being selected by Package Design Magazine as one of four agencies to compete in the challenge, Envision translated Kelley Quan’s branding into a brush package that incorporates her signature pink both inside and outside of the paperboard top. A fabric ribbon gives the box the feel of a true gift while reinforcing Quan’s existing style.

Envision hired a local carpenter to fashion both brush bases for the package prototype and worked with FiberMark and Wes Ryon of Eyeon finishing to execute the design.

Package Design Magazine is an industry publication that recognizes the value of package design in the sphere of brand marketing.

To view the winning design, and to view more package design examples, visit Envision Creative Group’s portfolio.