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Austin, TX December 7th, 2020 – TreeFolks, a 501(c3) non-profit with a mission to empower Central Texas communities by planting and caring for trees, recently launched a bold new campaign, titled “#KeepAustinRooted.” The campaign calls on Austin and the surrounding communities to combat climate change by planting more than one million trees in Central Texas.
After a lengthy, competitive RFP process, TreeFolks chose to partner with our Envision Creative team to produce foundational campaign branding as well as a tailored, high-quality marketing strategy for #KeepAustinRooted. With the goals of educating their target audiences about the campaign, increasing reach and authority in Austin, as well as growing their donor base in mind, Envision Creative worked closely with the TreeFolks team to develop a comprehensive plan to reach and resonate with Central Texas communities and ultimately achieve all of their campaign goals.
The campaign marketing strategy action plan incorporated holistic solutions centered on social media, event branding, printed collateral, local outreach, website design, SEO, and paid advertising. Because of our deep pool of internal experience, expertise and resources, Envision Creative was able to provide the digital marketing knowledge, research, tools and best practices to set up the TreeFolks team and the campaign for success.
“We are so proud to have had the opportunity to work with TreeFolks to build the branding and marketing blueprint for the #KeepAustinRooted initiative, and we’re excited to see the results of this important campaign,” said Dave Smith, President of Envision Creative. “The TreeFolks team is amazing and they were wonderful to work with every step of the way. ”
Austin and other Central Texas communities can help TreeFolks plant trees, combat climate change, and Keep Austin Rooted by accessing TreeFolks’ educational resources, volunteering opportunities, or making a meaningful contribution today. Visit www.TreeFolks.Org/Keep-Austin-Rooted to learn more.
Texas brands and businesses that are looking to reposition their business for 2021 to achieve their growth goals can schedule a free consultation with Envision Creative here.
About Envision Creative:
Envision Creative is an Austin leader in creative design and digital marketing. Entering into its 19th year as a creative powerhouse, Envision’s focus has been repositioning brands to help them increase their market share in an increasingly crowded digital space.
To learn more about Envision Creative and our services, please visit us at www.envision-creative.com
