(AUSTIN, TX – May 3, 2010) After extensive evaluation of numerous design agencies, Envision Creative Group, an Austin based graphic design and creative services firm, has been chosen as the agency of record for Pink Balloon, a support organization providing support and education to women who are at high risk for hereditary breast and ovarian cancer.
Envision has chosen to donate its services to Pink Balloon because of the relative lack of attention and services currently available for women with a high risk of hereditary cancer, including a mutated gene, which greatly increases their risk of getting breast and ovarian cancer. About 10 percent of ovarian cancers and 3 to 5 percent of breast cancers occur because of mutations in the BRCA1 and BRCA2 genes, according to the American College of Obstetricians and Gynecologists. The genes protect against those cancers, but if flaws are encoded on either gene, the risk of cancer heightens dramatically. Jodi Vargas, the founder of Pink Balloon, tested positive for the BRCA1 mutation, and faced a 65 to 74 percent greater risk of developing ovarian cancer than women in the general population because of it.
Because of the BCRA test, Vargas has been able to take preventative measures to ensure that she will not get breast or ovarian cancer. With a mother and a second cousin who had both passed away from ovarian cancer, she did not want to take any chances. She now devotes a large amount of her time to educating women and doctors about the BCRA test and also provides support to women with the genetic mutation.
Vargas is thrilled to be working with Envision Creative Group to increase the awareness of Pink Balloon. “Working with Envision Creative Group has brought my dream of a group to help support women at high-risk for breast and ovarian cancers closer to reality. From the beginning, the team at Envision has not only believed in my mission, but are genuinely excited to help me. The creativity and professionalism has been beyond my wildest expectation. The logo creation had to be the first step in attaining my goal of getting print materials into doctors’ offices, and the logo created by Envision is just perfect! With their continued help, I know we can reach out so that no woman has to feel alone when faced with hereditary cancer risk”, said Vargas.
About Envision Creative Group
Founded by David Smith, Envision Creative Group has more than 19 years of experience in the areas of brand and identity marketing, promotional planning, advertising, and graphic design for print and Web-based media. Envision has successfully helped an impressive roster of Austin, national and international businesses – reach and exceed their marketing goals.