Austin, Texas—March 20, 2015—Miller Imaging & Digital Solutions, an imaging, print, and AEC document provider in Austin, TX, recently announced its selection of Envision Creative Group for their visual rebranding, including a logo and identity system. The Austin-based agency has been working with clients locally, nationally, and globally since 2001.
Beginning in 1920 under the name Miller Blueprint, the company has enabled construction companies to bring their plans to fruition through information management and visual communications for nearly 95 years. Today known simply as “Miller,” they’ve broadened the scope of their business, now offering product technology sales and services in addition to their imaging and digital work.
“In our hunt to find the right agency for our rebranding, we were struck by Envision’s proven history of being able to accurately evaluate company’s unique positioning and embody that in a visual mark,” says Luci Miller, Owner and President of Miller. “Envision was a pleasure to work with through the whole process and we love that we’re now part of their diverse and impressive portfolio. We have had overwhelmingly positive response to the new look and brand.”
In creating the new logo, Sarah Beattie, Senior Graphic Designer at Envision, aimed to pay homage to Miller’s rich history without an impression of technological stagnancy. To achieve this, Sarah incorporated Miller’s iconic blue “M” as well as their founding year. Keeping “Miller” in all caps also helps the brand feel established and bold. At once a nod to tradition as well the company’s evolution, the new logo is modern, simple, and clean with blues that are brighter than before.
“We are honored to have been selected as the agency to create the new visual identity for Miller. They have such a rich heritage of serving the graphic needs of Austin for almost 95 years,” says David Smith, President of Envision. “At one point or another, every agency in town has visited Miller’s location on 6th Street to stock up on all the latest and best art supplies available. We were thrilled with the opportunity to create the new Miller visual identity for their exciting relocation to East Austin.
About Envision Creative Group:
Envision Creative Group has been building living brands since 2001 through inbound marketing, website design and development, graphic design, branding, and social media management. Envision has partnered with notable brands including Hilton Hotels, Make-a-Wish Foundation, University of Texas, and Texas Teas to establish and evolve their brand presence and exceed their marketing goals. For more information and to view their portfolio, visit www.envision-creative.com.
Established in 1920 by John Miller, MILLER Imaging & Digital Solutions offers the broadest scope of imaging, printing and document management products and services in Austin. With an unparalleled reputation for quality, color accuracy and on-time performance, MILLER Imaging & Digital Solutions is a HUB certified company under the management of third-generation family member, Luci Miller.