Inbound marketing is crucial to businesses looking to expand and bring in new customers. While it is possible to execute most inbound marketing tactics on your own, reaching out to professionals for inbound marketing services will help you avoid the marketing pitfalls so many businesses fall prey to.
Being Over-Ambitious is a Real Thing
Ambition is great, but when you have a business to run, it can be difficult to juggle the demands of an aggressive marketing strategy with those of your customers. Setting high expectations can set you up for failure by installing an overwhelming mountain of marketing tasks between you and your goals.
Inbound marketing services shoulder the burden of social media, blogging, website development and more, allowing you to prioritize the day-to-day demands of your business.
Basically, we do our job, so you can do yours.
Avoiding the Analytics is an Abomination
You want to know the ROI on your marketing? That takes data — and lots of it. Add the time and effort of gathering and sifting through it all and it’s easy to see why most businesses don’t take analytics into account.
Inbound marketing services include the analysis of metrics like click-through rates, generated sales leads, and traffic sources, allowing you to make educated (and quick) decisions concerning your marketing strategy. This means less wasted time on irrelevant marketing tactics and more time spent bringing you closer to your business objectives.
Again, we do it for you, so you don’t have.
Getting By Without a Blog is Bogus
Blogs take a lot of work to maintain. But they have both short-term and long-term benefits that can directly affect a company’s bottom line.
Blogs are a goldmine of traffic opportunities, because they’re chock-full of the keywords and phrases your customers are typing into search engines, asking questions and looking for products that directly pertain to your brand. The higher you rank in a search engine, the more likely a potential customer is to click on a link to your site or blog, and the more likely they are to become a customer.
Inbound marketing services can pinpoint the best keyword opportunities for your business and use those keywords to build quality posts that both drive traffic to your site and establish thought-leadership within your industry.
Still don’t think inbound marketing is for you? Download our free eBook on the “Top 5 Excuses For Not Using Inbound Marketing” below, and see the error in your ways.