Are you considering partnering with an inbound marketing agency? Making the best decisions for your company can be a tricky business. The processes, function, and values of your brand need to align with those of your business partners, especially when it comes to an inbound marketing agency. All business owners wrestle with constant concerns about the amount of time, money, and expertise their organization expends on marketing activities.
Partnering with an Inbound Marketing Agency
At its core, inbound marketing is a methodology that addresses those very concerns by acting as an extension of your brand and removing barriers to success. An inbound marketing agency with exceptional skills will be concerned with three things when reviewing a potential partnership with your business:
- Reducing costs
- Increasing sales
- Creating happy customers
Partnering with an inbound marketing agency is the perfect solution for businesses looking to fulfill their marketing needs without the cost of an in-house team. They don’t have to worry about the hiring process hassle or the cost of educating employees to a preferred level of expertise.
The 3 Main Advantages of Partnering with an Inbound Marketing Agency:
- Financial Advantage
- Creative Advantage
- Efficiency Advantage
Unlike an in-house marketing team, an inbound marketing agency offers a greater sense of flexibility when it comes to your business budgets and finances. Typically agencies are hired on a monthly retainer basis, or as a flat-fee. Each financial investment towards the inbound marketing agency goes towards utilizing a highly specialized team made up of specialized designers, strategists, copywriters, and marketers. The inbound marketing process goes through stages of growth and each growth stage requires different marketing specialists and resources.
Your business is essentially hiring an entire team of experts at a cost that is typically less than, or comparable to, the salary of one full-time employee.
Many inbound marketing agencies also offer additional services, such as branding, public relations, graphic design, website development, and photography. A company that uses these services has the added advantage of working with a group of professionals that thoroughly understand their brand. Furthermore, the agency can assure cohesive branding and messaging across all of the company’s many outlets.
The best inbound marketing agencies employ a variety of experts who develop, implement, and measure the success of highly creative campaigns. Running these types of campaigns can mean the difference between a successful inbound marketing process and a stellar inbound marketing process.
A successful inbound marketing agency will have developed a solid and proven process for developing their inbound strategies over time. Elements such as executing inbound tactics and measuring ROI will save you the distress of blindly investing in an agency partnership without proof of their ability. This isn’t the type of partnership where you want to learn by trial and error. Some form of training is included as a part of most inbound marketing retainer programs, so many businesses will save even more on their path to becoming autonomous.
By choosing an inbound marketing agency, your business can reap a host of benefits not found with traditional in-house employees. Their broader range of creative talent and experience will ensure that your company thrives through the use of marketing campaigns that match your individual needs. Want a simple way to test the knowledge of potential inbound marketing agencies? Ask them what the difference between a logo and a brand is.
Envision Creative Group is an inbound marketing agency in Austin, TX.