There’s more to social media marketing packages than simply hiring someone to craft a few tweets and update a Facebook status. Social media gives your business the opportunity to build a community online through original content, third party content, and engagement. A social media agency knows exactly what and when to post to bring your business social media success.
There are three main stages that every social media marketing package should have.
Whether you’ve had profiles for years, or you’re just entering the social media world, an agency can help you bring consistency to your online presence. Profile development includes researching a buyer persona, vanity URL, setting up profiles, and designing profile photos. Notice that none of these actions includes actually putting out any content. It’s important to spend time developing buyer persona’s so that you can put your content in front of the right people. Your buyer personas will dictate which social platforms you will use.
After deciding who your target is and what platforms to use, an agency will make your profiles attractive so that people will actually want to see your brand on their social media feeds. This part of a social media marketing package is the foundation that every other piece will stand on.
Now that you have a firm foundation for your social media, you can begin to think about content. This is where social media marketing packages vary. Differences include original advertisements, amount of third-party content, how many posts are done per week, and if pay-per-click is used, just to name a few. Choosing a package depends on your goals. If you are just starting out on social media, an aggressive package with original advertisements and frequent posting can help your business build a strong online presence. If you already have a strong presence, hiring an agency to maintain regular posts involving relevant third party content and original advertisements can bring steady growth.
Using an agency to handle social media allows you to focus on your real job. You get to do what you love without the distraction of coming up with a witty tweet every couple of hours. An agency will post original content from your business and relevant third party content to position you as a thought leader in your industry. This will make you a trustworthy source of information for your buyer personas.
Tracking and Reporting
This last part of social media marketing packages is the most important piece of your ongoing efforts. Tracking and reporting will allow you to see exactly what areas of your social media are doing well, and what need some work. Maybe you got a surge of new followers on Twitter, but only a few click-throughs to your website. An agency will keep track of these kinds of analytics and adjust your social media strategy accordingly. This is also a chance for you to stay connected to your social media platforms. Regular reporting and progress meetings help an agency to stay synced with your marketing calendar.
It may seem like every social media marketing package is different, but every one breaks down into these three pieces. Choosing which package is best for you can be tricky, but choosing to use an agency can help you build a strong social media presence faster than you could have on your own. Let the experts help out, so that you can do more of what you love.