Restaurant's brands can be made with social media

Controlling your restaurant’s brand in the age of social media

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Controlling your restaurant’s brand in the age of social media

Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more

Is paid social media worth the investment?

Is Paid Social Media Worth the Investment? (Spoiler Alert: Yes!)

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Is Paid Social Media Worth the Investment? (Spoiler Alert: Yes!)

If we had a dollar for every time a prospect doubted the benefits of paid social media… And to be honest, we get it. To the untrained eye, paid social seems like a waste of time—but putting money behind your social strategy will give you some of the…more

Vero app

The Overnight Success of the Vero App (Is it Here to Stay?)

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The Overnight Success of the Vero App (Is it Here to Stay?)

Where in the world did the Vero app come from? In what can only be described as an overnight sensation, this wannabe Instagram competitor has been standing squarely in the social media spotlight since early last week. So, what’s all the fuss about? Well, for starters, Vero is…more

Social media platform quitting signs

4 Signs You Need to Quit a Social Media Platform and Move On

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4 Signs You Need to Quit a Social Media Platform and Move On

Knowing when it’s time to break up with your current social media platform can be an excruciating decision. The more time and money you’ve spent trying to make it work for your business, the harder it gets. The simple truth is that some brands just aren’t good matches…more

Social Media Questions

Answers to the 13 Social Media Questions All Business Owners Ask

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Answers to the 13 Social Media Questions All Business Owners Ask

How many times have you come up with social media questions without ever seeming to find satisfactory answers? If you’re trying to manage social media for your brand or employer, it can be frustrating. Fortunately, I’ve been there before and experience has taught me the answers to those…more

social media services

A Guide to Evaluating Social Media Services for Small Businesses

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A Guide to Evaluating Social Media Services for Small Businesses

Targeted leads, increased brand awareness, industry insights – these are just a few of the benefits that a strong social media strategy has to offer small businesses. Because of the time investment and expertise required, many small business owners are choosing to outsource to social media services. With…more

brand development process

5 Crucial Steps of Any Brand Development Process Worth A Damn

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5 Crucial Steps of Any Brand Development Process Worth A Damn

Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email marketing and video marketing, but they must all…more

social media management

5 Must-Read Social Media Management Tips & Tricks

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5 Must-Read Social Media Management Tips & Tricks

It’s somewhat mind-boggling to think about, but just 10 years ago social media management was considered to be a complete novelty by many mainstream professionals. Now, in 2017, it’s considered vital by marketing agencies around the world. According to Social Media Examiner’s 2016 Industry Report, 90% of marketers…more