Twitter is losing social credibility

The Case Against Twitter

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The Case Against Twitter

Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth–it’s not always the most…more

Social Media rules for the new age

The New Social Media 10 Commandments

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The New Social Media 10 Commandments

Facebook is DEAD! Twitter is DEAD! Instagram is DEAD! Snapchat is DEAD! If you’ve read any social media news in the past few months, each of the platforms has been declared dead at least once. While this type of clickbait is often, at best, a poor attempt at…more

Social media tactics that are outdated and no longer effective.

3 Types of Outdated (AKA Ineffective) Social Media Tactics You Should Avoid

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3 Types of Outdated (AKA Ineffective) Social Media Tactics You Should Avoid

Are you related to, or friends with, a luddite? They still use a rotary phone, only communicate through snail mail, and listen to their favorite music on cassette tapes. In other words, they don’t adapt to changes over time. That’s exactly how people perceive brands that still use…more