social media kit

The One Thing Almost Every Social Media Kit Has Wrong

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The One Thing Almost Every Social Media Kit Has Wrong

Four months ago, I was researching online social media kits. As I was browsing through the competing options I noticed they had one flaw in common; they were focusing on the wrong metrics. Increasing followers, driving website traffic, increasing leads and boosting engagement are all great metrics, but…more

social media management

5 Must-Read Social Media Management Tips & Tricks

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5 Must-Read Social Media Management Tips & Tricks

It’s somewhat mind-boggling to think about, but just 10 years ago social media management was considered to be a complete novelty by many mainstream professionals. Now, in 2017, it’s considered vital by marketing agencies around the world. According to Social Media Examiner’s 2016 Industry Report, 90% of marketers…more

social media strategy

Everything You Need to Know About Writing a Social Media Strategy

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Everything You Need to Know About Writing a Social Media Strategy

Remember when everyone thought social media sites were just these newfangled forums that had little-to-no utility for individuals beyond the adolescent and college-age years? Fast-forward more than a decade later and Facebook has more than 1 billion users, Twitter is the go-to source for immediate news updates, and…more

Social Media Strategy

The Epic Social Media Strategy Guide to Ridiculous Success

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The Epic Social Media Strategy Guide to Ridiculous Success

Building a social media strategy should be a priority for every organization, business owner, and executive. Social media is just like every other aspect of business; you need to set goals and establish a plan for meeting those goals. Without strategy, your social media efforts are nothing more…more

Social Media Best Practices

The Ultimate Social Media Best Practices Guide

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The Ultimate Social Media Best Practices Guide

Introduction It’s tempting to skip introductions, but if you hang in there we promise this one will be worth your time. There are seven sections to this Social Media Best Practices Guide. Each section covers practices designed to enhance your execution on social and improve the relationship between…more

Social Media Questions

23 Social Media Questions that Will Help You Create a Winning Strategy

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23 Social Media Questions that Will Help You Create a Winning Strategy

If you’re getting ready to implement a social media strategy for your business, you’re going to want to answer a handful of fundamental questions — which will allow you to hit the ground running with as much knowledge and preparation as possible. The more you research, the better your chances…more

Social media content strategy

How to Make the Most of Your Social Media Content Strategy

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How to Make the Most of Your Social Media Content Strategy

The role of social media in marketing cannot be understated in any sense. In just over a decade, websites like Facebook and Twitter have gone from Silicon Valley startups to multi-billion dollar giants, and with such growth came a near-dominance of internet advertising. Social media ad buys annually…more