In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving into the digital marketing treasure trove that…more
Why Referral Traffic Matters
Why Referral Traffic Matters
Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing–eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables. Generating traffic to your website should be…more
Controlling your restaurant’s brand in the age of social media
Controlling your restaurant’s brand in the age of social media
Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more
9 Ways to Heighten Your Visibility With a Pinterest Marketing Strategy
9 Ways to Heighten Your Visibility With a Pinterest Marketing Strategy
Pinterest: The go-to site for comical memes, delectable recipes, and fall outfit inspiration. Although the social platform has come a long way since its 2010 debut, Pinterest’s marketing capabilities are probably one of the most underutilized to date. Many businesses may assume Pinterest is targeted for female-only audiences.…more
Creating A Facebook Marketing Strategy With Revenue-Boosting Potential
Creating A Facebook Marketing Strategy With Revenue-Boosting Potential
Facebook marketing is no bed of roses. Many of the best marketers have ventured onto the social giant with high hopes, only to be faced with defeat time and again. There’s a million different reasons why they fail, but here’s a piece of information that could drastically improve…more
The One Thing Almost Every Social Media Kit Has Wrong
The One Thing Almost Every Social Media Kit Has Wrong
Four months ago, I was researching online social media kits. As I was browsing through the competing options I noticed they had one flaw in common; they were focusing on the wrong metrics. Increasing followers, driving website traffic, increasing leads and boosting engagement are all great metrics, but…more
5 Must-Read Social Media Management Tips & Tricks
5 Must-Read Social Media Management Tips & Tricks
It’s somewhat mind-boggling to think about, but just 10 years ago social media management was considered to be a complete novelty by many mainstream professionals. Now, in 2017, it’s considered vital by marketing agencies around the world. According to Social Media Examiner’s 2016 Industry Report, 90% of marketers…more
Everything You Need to Know About Writing a Social Media Strategy
Everything You Need to Know About Writing a Social Media Strategy
Remember when everyone thought social media sites were just these newfangled forums that had little-to-no utility for individuals beyond the adolescent and college-age years? Fast-forward more than a decade later and Facebook has more than 1 billion users, Twitter is the go-to source for immediate news updates, and…more