Referral traffic and SEO

Why Referral Traffic Matters

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Why Referral Traffic Matters

Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing–eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables.   Generating traffic to your website should be…more

Restaurant's brands can be made with social media

Controlling your restaurant’s brand in the age of social media

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Controlling your restaurant’s brand in the age of social media

Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more

Pinterest Marketing Strategy

9 Ways to Heighten Your Visibility With a Pinterest Marketing Strategy

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9 Ways to Heighten Your Visibility With a Pinterest Marketing Strategy

Pinterest: The go-to site for comical memes, delectable recipes, and fall outfit inspiration. Although the social platform has come a long way since its 2010 debut, Pinterest’s marketing capabilities are probably one of the most underutilized to date. Many businesses may assume Pinterest is targeted for female-only audiences.…more

facebook marketing strategy

Creating A Facebook Marketing Strategy With Revenue-Boosting Potential

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Creating A Facebook Marketing Strategy With Revenue-Boosting Potential

Facebook marketing is no bed of roses. Many of the best marketers have ventured onto the social giant with high hopes, only to be faced with defeat time and again. There’s a million different reasons why they fail, but here’s a piece of information that could drastically improve…more

social media kit

The One Thing Almost Every Social Media Kit Has Wrong

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The One Thing Almost Every Social Media Kit Has Wrong

Four months ago, I was researching online social media kits. As I was browsing through the competing options I noticed they had one flaw in common; they were focusing on the wrong metrics. Increasing followers, driving website traffic, increasing leads and boosting engagement are all great metrics, but…more

social media management

5 Must-Read Social Media Management Tips & Tricks

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5 Must-Read Social Media Management Tips & Tricks

It’s somewhat mind-boggling to think about, but just 10 years ago social media management was considered to be a complete novelty by many mainstream professionals. Now, in 2017, it’s considered vital by marketing agencies around the world. According to Social Media Examiner’s 2016 Industry Report, 90% of marketers…more

social media strategy

Everything You Need to Know About Writing a Social Media Strategy

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Everything You Need to Know About Writing a Social Media Strategy

Remember when everyone thought social media sites were just these newfangled forums that had little-to-no utility for individuals beyond the adolescent and college-age years? Fast-forward more than a decade later and Facebook has more than 1 billion users, Twitter is the go-to source for immediate news updates, and…more

Social Media Strategy

The Epic Social Media Strategy Guide to Ridiculous Success

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The Epic Social Media Strategy Guide to Ridiculous Success

Building a social media strategy should be a priority for every organization, business owner, and executive. Social media is just like every other aspect of business; you need to set goals and establish a plan for meeting those goals. Without strategy, your social media efforts are nothing more…more