social fans

Do your social media followers actually buy?

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Do your social media followers actually buy?

So, you just kick-started your social media efforts. Your feeds are now a reflection of the voice, design, and overall vibe of your brand. But while that’s all fine and dandy, you’re beginning to wonder how you can start seeing some dollar signs out of your efforts. So,…more

Content You Shouldn't Post on Social Media

Content You Shouldn’t Post on Social Media

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Content You Shouldn’t Post on Social Media

Social media, when used correctly, is perhaps the most efficient way to talk to your audience, whether they be a small, localized group of fans who frequent your restaurant, or a million-strong community across the world; the content you upload to your social platforms has a very real…more

Chatbots

Why Chatbots and Text Are Replacing Phone Calls

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Why Chatbots and Text Are Replacing Phone Calls

Our phones are capable of doing almost everything we could imagine, but younger generations like Millennials and Generation Z are using the actual call function less frequently than ever before. We simply don’t like to communicate through phone calls as much as older generations do. Instead, we like…more

Instagram basics

Instagram: The Ins and Outs

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Instagram: The Ins and Outs

In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving into the digital marketing treasure trove that…more

Referral traffic and SEO

Why Referral Traffic Matters

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Why Referral Traffic Matters

Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing–eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables.   Generating traffic to your website should be…more

Restaurant's brands can be made with social media

Controlling your restaurant’s brand in the age of social media

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Controlling your restaurant’s brand in the age of social media

Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more

Pinterest Marketing Strategy

9 Ways to Heighten Your Visibility With a Pinterest Marketing Strategy

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9 Ways to Heighten Your Visibility With a Pinterest Marketing Strategy

Pinterest: The go-to site for comical memes, delectable recipes, and fall outfit inspiration. Although the social platform has come a long way since its 2010 debut, Pinterest’s marketing capabilities are probably one of the most underutilized to date. Many businesses may assume Pinterest is targeted for female-only audiences.…more

facebook marketing strategy

Creating A Facebook Marketing Strategy With Revenue-Boosting Potential

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Creating A Facebook Marketing Strategy With Revenue-Boosting Potential

Facebook marketing is no bed of roses. Many of the best marketers have ventured onto the social giant with high hopes, only to be faced with defeat time and again. There’s a million different reasons why they fail, but here’s a piece of information that could drastically improve…more