Facebook Advertising Tips to Target the Right Audience (Even Better Than Before)

If you’re a marketer posting updates directly from the site, you may have already noticed these new Facebook advertising tips. The social media network has significantly enhanced its publishing options. The new options are definitely worth a look, and could push digital marketers away from external publishing tools. More specifically, the network is…more

Don’t Fall Behind the Curve: Engage Your Audience Through Twitter Video Marketing

Remember when Twitter was a simple, text-based digital marketing tool that consisted of no more than 140 characters? If recent developments are any indication, the network as we know it may soon be a thing of the past. Instead, Twitter is becoming a more rich, media-based social media hub, which will…more

Overcoming the Inevitable and Frustrating Obstacles of Inbound Marketing

Inbound Marketing, the concept of gearing your marketing strategy toward guiding potential customers to your website and generating leads, continues to grow in popularity. According to a 2013 report by HubSpot, 58% of all companies embraced inbound marketing, a number that rose to 90% in a recent Ascend2 survey. The…more

Customer Conversion

How to Customer Conversion Turns Leads Into Not-Very-Secret Admirers

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How to Customer Conversion Turns Leads Into Not-Very-Secret Admirers

Your best support, and often your best marketing ideas, come from the audience you already have. But turning ordinary, everyday customers into vocal ambassadors takes some marketing savvy. Customer retention and fan engagement campaigns can build brand loyalty and energize your consumer base. Read on to learn how to…more