Referral traffic and SEO

Why Referral Traffic Matters

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Why Referral Traffic Matters

Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing–eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables.   Generating traffic to your website should be…more

LinkedIn is a lead generating machine

Turn LinkedIn Into a Lead Generation Juggernaut

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Turn LinkedIn Into a Lead Generation Juggernaut

LinkedIn has over 500 million members, 206 million of which are consistently active on the site and 40% of overall users log in and engage on a daily basis.  “So what?” you say, ”Isn’t LinkedIn a place for finding a job?”   61 million LinkedIn users are senior…more

Restaurant's brands can be made with social media

Controlling your restaurant’s brand in the age of social media

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Controlling your restaurant’s brand in the age of social media

Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more

Vero app

The Overnight Success of the Vero App (Is it Here to Stay?)

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The Overnight Success of the Vero App (Is it Here to Stay?)

Where in the world did the Vero app come from? In what can only be described as an overnight sensation, this wannabe Instagram competitor has been standing squarely in the social media spotlight since early last week. So, what’s all the fuss about? Well, for starters, Vero is…more

Social Media Questions

Answers to the 13 Social Media Questions All Business Owners Ask

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Answers to the 13 Social Media Questions All Business Owners Ask

How many times have you come up with social media questions without ever seeming to find satisfactory answers? If you’re trying to manage social media for your brand or employer, it can be frustrating. Fortunately, I’ve been there before and experience has taught me the answers to those…more

Instagram Shadowban

How to Fix the Instagram Shadowban Or Avoid it Altogether

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How to Fix the Instagram Shadowban Or Avoid it Altogether

If you’ve fallen victim to the Instagram shadowban, your posts are basically invisible to all non-followers. But don’t worry, the shadowban doesn’t have to be permanent–you can fix it. While it sounds like something straight out of a video game, the shadowban is Instagram’s attempt to enforce their platform…more

Facebook Marketing Strategy

4 Brilliantly Simple Tactics for Your Facebook Marketing Strategy

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4 Brilliantly Simple Tactics for Your Facebook Marketing Strategy

Building a Facebook marketing strategy from scratch is a long, daunting task that sometimes leads to more problems than benefits—due to the sheer number of options at your disposal. If you google “Facebook marketing strategies,” it can get even more confusing. There’s just too much going on. Developing…more

social media services

A Guide to Evaluating Social Media Services for Small Businesses

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A Guide to Evaluating Social Media Services for Small Businesses

Targeted leads, increased brand awareness, industry insights – these are just a few of the benefits that a strong social media strategy has to offer small businesses. Because of the time investment and expertise required, many small business owners are choosing to outsource to social media services. With…more