Snapchat best practices

Snapchat 101

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Snapchat 101

Whether you love it or hate it, Snapchat seems to be here to stay. Not quite Instagram and not quite Facebook, Snapchat lives in an in-between world that mixes the ephemeral nature of the internet with the new right-this-minute communication style we’ve come to expect from texting. But…more

Twitter is losing social credibility

The Case Against Twitter

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The Case Against Twitter

Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth–it’s not always the most…more

Instagram basics

Instagram: The Ins and Outs

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Instagram: The Ins and Outs

In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving into the digital marketing treasure trove that…more

Referral traffic and SEO

Why Referral Traffic Matters

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Why Referral Traffic Matters

Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing–eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables.   Generating traffic to your website should be…more

LinkedIn is a lead generating machine

Turn LinkedIn Into a Lead Generation Juggernaut

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Turn LinkedIn Into a Lead Generation Juggernaut

LinkedIn has over 500 million members, 206 million of which are consistently active on the site and 40% of overall users log in and engage on a daily basis.  “So what?” you say, ”Isn’t LinkedIn a place for finding a job?”   61 million LinkedIn users are senior…more

Restaurant's brands can be made with social media

Controlling your restaurant’s brand in the age of social media

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Controlling your restaurant’s brand in the age of social media

Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more

Vero app

The Overnight Success of the Vero App (Is it Here to Stay?)

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The Overnight Success of the Vero App (Is it Here to Stay?)

Where in the world did the Vero app come from? In what can only be described as an overnight sensation, this wannabe Instagram competitor has been standing squarely in the social media spotlight since early last week. So, what’s all the fuss about? Well, for starters, Vero is…more

Social Media Questions

Answers to the 13 Social Media Questions All Business Owners Ask

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Answers to the 13 Social Media Questions All Business Owners Ask

How many times have you come up with social media questions without ever seeming to find satisfactory answers? If you’re trying to manage social media for your brand or employer, it can be frustrating. Fortunately, I’ve been there before and experience has taught me the answers to those…more