Referral traffic and SEO

Why Referral Traffic Matters

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Why Referral Traffic Matters

Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing–eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables.   Generating traffic to your website should be…more

Topic Clusters

Topic Clusters are Here to Increase Your SEO Rankings

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Topic Clusters are Here to Increase Your SEO Rankings

Content marketing is…. a vague term. For some people, it means blogging, for others it means hiring freelancers to write short-form content for their website, and for others? It’s a way of life. I’m not going to brag and say it’s a way of life here, but it…more

Google My Business logo on yellow background

Google My Business: The ins & outs of this local search gem

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Google My Business: The ins & outs of this local search gem

According to Google, about 4 out of 5 consumers use the internet for local searches—a startling number and a wakeup call for business who don’t have a local SEO strategy. Thankfully, Google My Business exists. For small businesses, brand exposure is extremely important, not just when it comes to…more

SEO Tips

A Roundup of the 8 Best SEO Tips from industry Wizards

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A Roundup of the 8 Best SEO Tips from industry Wizards

Search engine algorithms are constantly changing, making it essential to keep up with the latest SEO tips, tactics, and winning strategies. If you’re like me, you regularly conduct daily website checks to make sure all the major SEO boxes are checked, especially in blog posts and on services…more

link building strategy

4 Link Building Strategy Tips that Boost Website Authority and Brand Credibility

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4 Link Building Strategy Tips that Boost Website Authority and Brand Credibility

SEO and link building strategies go hand in hand. One can’t be nearly as effective without the other. In case you’re not familiar, link building is the practice of getting websites and publications to link to your website pages and content. These types of links are referred to…more

marketing optimization

Improving Your Strategy and Tactics with Marketing Optimization

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Improving Your Strategy and Tactics with Marketing Optimization

Optimization is a word used quite frequently in the marketing industry, especially in the context of search engine optimization, web page optimization, social media optimization and content optimization. However, not many people focus on “marketing optimization” as a way to successfully navigate the Marketing Lifecycle. Dissecting Marketing Optimization Marketing…more

marketing stories

21 Spooky Two-Sentence Marketing Stories That Will Make You Scream

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21 Spooky Two-Sentence Marketing Stories That Will Make You Scream

Spring may be one of the least-spooky times of the year, and that’s exactly why we’d like to serve you up a few spooks. The takeaway? Think of these as common marketing blunders and mistakes you definitely don’t want to make. One It was January 1, 2017. The last…more

SEO for small businesses is more important than ever before

SEO for Small Businesses Is Still A Basic Requirement

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SEO for Small Businesses Is Still A Basic Requirement

Today, the Internet is one of the main communication and marketing channels. Now that large international brands are taking advantage of this new media, how can your small business expect to compete? It may seem daunting to try to rank on search engines against these large players, but there…more