SQL and MQL

When Does an MQL Become an SQL?

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When Does an MQL Become an SQL?

If you have Sales and Marketing departments, the terms “MQL” and “SQL” may get bandied about quite a bit. If they’re not, that’s ok, because we’re about to learn what they are and how these terms can help you grow your business. What is the Difference Between an…more

Sales qualified leads need to be nurtured

Never Stop Wooing Your Sales Qualified Leads

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Never Stop Wooing Your Sales Qualified Leads

Your prospect’s behavior and expectations can be evaluated (by you) and sorted into one of two camps: either a sales qualified lead or a marketing qualified lead. Marketing v. Sales Qualified Leads A Marketing Qualified Lead is a prospect who is more deeply engaged, sales-ready than your usual…more