Branding mistakes B2Bs are making now

5 B2B Branding Mistakes You May Be Making

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5 B2B Branding Mistakes You May Be Making

Defining your brand can be a difficult and overwhelming experience. Trying to distill your business into tagline, logo, or elevator pitch is more work than it seems and the importance of getting it right the first time often keeps a lot of businesses from re-branding and re-positioning all…more

What is Brand Repositioning?

What is Brand Repositioning?

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What is Brand Repositioning?

By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning–albeit in a more depressing and sinister way. Your brand is how your company and products…more