Have you ever launched an ad and thought “Oh…wait..this is not performing the way I thought it would.” If you haven’t been there yet, you will be at some point. Sure, you can always pull an ad and make adjustments but will you have the time to do…more
What is a PPC Ad Quality Score?
Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers who make…more