SQL and MQL

When Does an MQL Become an SQL?

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When Does an MQL Become an SQL?

If you have Sales and Marketing departments, the terms “MQL” and “SQL” may get bandied about quite a bit. If they’re not, that’s ok, because we’re about to learn what they are and how these terms can help you grow your business. What is the Difference Between an…more

Allbound marketing

Allbound Marketing 101

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Allbound Marketing 101

Back in the dawn of man, the only form of marketing was outbound marketing. One caveman would throw a rock at another one to get his attention so they could talk shop about this newfangled product called “the wheel.” And so, outbound marketing reigned for millennia until the…more

Marketing 101: Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing As a marketer, you may have noticed a lot of colleagues referring to “the usual” marketing approaches (such as newspaper, radio, and television ads) as “outbound marketing.”  “Outbound” has found its place among our vocabulary because of the ever-growing popularity of “inbound,” a methodology…more

The Difference Between Inbound and Outbound Marketing

Do you need both? Inbound and outbound marketing are two different concepts that can create a powerful combination. Outbound marketing is often associated with the methodology of “interrupting” content with an advertisement or “interrupting” a person’s schedule with cold calling, email, or other forms of communication to raise…more