Branding activities for new brands

Branding 101: How to Start From Scratch

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Branding 101: How to Start From Scratch

Think of your favorite brand. What comes to mind? A flash of color, a tag line, a jingle, a logo? Any and all of the parts of a business that you can see, touch, hear, and taste are part of their branding. Branding is how customers understand a…more

What is Brand Repositioning?

What is Brand Repositioning?

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What is Brand Repositioning?

By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning–albeit in a more depressing and sinister way. Your brand is how your company and products…more