Think of your favorite brand. What comes to mind? A flash of color, a tag line, a jingle, a logo? Any and all of the parts of a business that you can see, touch, hear, and taste are part of their branding. Branding is how customers understand a…more
What is Brand Repositioning?
By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning–albeit in a more depressing and sinister way. Your brand is how your company and products…more