Brand Experience Opportunities

As we’ve discussed in the past, a brand is not your logo, it’s not your name, it’s not your website, sales materials, or marketing efforts, and it’s not your tagline. It’s the sum total of the experiences an individual and a community associates with your business or organization.…more

Marketing Brain IQ Test – Answers

Last week we asked you 13 questions about sales and marketing that we pulled from the book Jump Start Your Marketing Brain Now that you’ve had a little bit of time to think over your responses, we’d like to provide you with some insight about the answers to…more

Marketing Brain IQ Test

Do you feel like you have a pretty good grasp on the basics of sales and marketing? Take this quiz and you may be surprised by the answers. 1. The smartest way to significantly grow sales is… a.     Building loyalty b.     Finding new customers 2. To build greater…more