Content Creation is NOT Rocket Science

So you don’t have a content strategy? Don’t panic. Yes, your business needs one, but if you’re in business at all, you probably do have a content creation strategy – you just don’t realize it. Discovering Your Content Strategy In everything you know about your customer base, your business’s seasonal fluctuations, industry trends, and…more

5 Common Marketing Mistakes

5 Common Marketing Mistakes Like parenting there is no book that can tell you exactly how to run and market your unique business…though there are many authors who may beg to differ.  However there are some proven tactics, and several common mistakes. In this post, I’ll outline the…more