Closed Loop Marketing Uses Real Insights To Get Real Results

By now, you’re aware that inbound marketing is the best bet for expanding your company’s reach. Social media, email, websites — they all provide marketers and business owners with efficient, effective tools for promoting their brands. But is it enough to simply have an online presence without a proven…more

Your Brand Identity Isn’t A Marketing Tool; It’s A Promise

Social media engagement, premium content, and blogging are all important aspects of the modern marketing plan. But, if you’ve jumped into creating a Facebook page or posting blogs twice weekly without carefully considering your brand identity, you’re not getting the mileage you could be out of those efforts.…more

Building a Brand Image: Quit Whining and Tell Your Story

Sometimes companies come to us stumped by the fact that, while their newest marketing initiative is “working” (content marketing increased website traffic, or direct mail brought in more phone calls, or a holiday discount temporarily upped sales), they can’t seem to convert or retain their customers. The part that always kills me is that,…more