Branding Process

The Secret to the Kentucky Derby’s Incredible Branding Process

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The Secret to the Kentucky Derby’s Incredible Branding Process

What makes a great branding process? Is it the way a logo evolves over time, or adjustments to messaging? Maybe a combination of many things? Brand evolution is a tricky progression. A messy process can mean the downfall of a brand, but a great process can take the…more

marketing design

Marketing Design: The Best Way to Influence and Energize Your Prospects

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Marketing Design: The Best Way to Influence and Energize Your Prospects

The practice of marketing takes place across many different mediums and formats; however, at the end of the day, there’s an essential visual aspect inherent in every act of marketing. SEO and keyword placement rely on visual design as much as infographics and videos – albeit in very…more

Branding Process

How To Use a Progressive Branding Process: 4 Things You Need to Know

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How To Use a Progressive Branding Process: 4 Things You Need to Know

The branding process is a daunting task that can stretch an organization’s resources to the breaking point. The problem is that most brands want to do everything all at once. That’s a huge mistake. Progressive branding allows you to implement branding a little bit at a time so…more

Influencer Marketing

What is Influencer Marketing and is it Right for Your Business?

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What is Influencer Marketing and is it Right for Your Business?

Marketing has existed for centuries. As far back as the Romans and ancient Greeks, promotion, trade, and influence all played a major role in the success of the economy. Though the methods have changed drastically, the principles have generally remained the same. This is especially true when it…more

Brand Positioning

Why the Art of Brand Positioning is Also a Science

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Why the Art of Brand Positioning is Also a Science

How you position your brand is crucial to your company’s success. It is how you differentiate yourself from your competition. Brand positioning is what drives customer perceptions and buying behavior. Every business has a brand. Let me repeat: every business–large or small–has a brand, but it’s what they…more

Product Positioning

10 Ways Product Positioning Will Improve Your Marketing

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10 Ways Product Positioning Will Improve Your Marketing

What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived by target audiences and competitors. The key to…more