Marketing to Generation Z

What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion)

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What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion)

Marketing to Generation Z is about to kick into high gear over the next few years. It seems like just yesterday everyone’s focus was on Millennials. What happened? According to recent research, the world’s youngest generation already has $44 billion in spending power, makes up 26% of the…more