video marketing trends for 2020

The Video Marketing Bandwagon: Trends for 2020

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The Video Marketing Bandwagon: Trends for 2020

We hear a lot that content is king, which is why marketers and content creators are constantly competing to have the most shareable and engaging content which contributes to the rise of video marketing in the past years. Video marketing is key for conversions: it’s no longer an…more

Top Converting Content Pages

Top Converting Content Pages Your Website Needs

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Top Converting Content Pages Your Website Needs

If your digital marketing is a solar system, then your website is the sun. It’s the object around which all other channels revolve and a life-giving source for your business. In one of our last blogs, we talked about the importance of Conversion Rate Optimization, and today we’re…more

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What is Conversion Rate Optimization?

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What is Conversion Rate Optimization?

Let’s start here: CRO (conversion rate optimization) tools have an average ROI of 223%!* Yeah, that’s nothing to sneeze at but, for a lot of businesses, CRO isn’t a familiar part of their business-y vocabulary wordbank. Today’s post aims to change that! Let’s talk about Conversion Rate Optimization…more

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Winning Content Marketing Ideas

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Winning Content Marketing Ideas

Content marketing strategy is more than blogs and ebooks, it’s SEO, PPC, CRO, video, and social media. About 26% of internet users have ad-blocking tools active on their devices, privacy regulations are increasing in the US after the EU launched the GDPR last year, and more and more…more

Hubspot, Now What?

You Have HubSpot, Now What?

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You Have HubSpot, Now What?

HubSpot is one of those powerhouse marketing automation tools you’ve heard about and now you are the proud owner of a bouncing baby HubSpot account. Hooray! Yipee! Mazel tov! But what’s next? One of the things I see a lot? Businesses excitedly purchase HubSpot and then…nothing. Contact imports…more

Co-branding

When Brands Unite: How co-branding can pay off

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When Brands Unite: How co-branding can pay off

Looking to increase your brand reach in an out-of-the-box way? Why not try a brand collaboration? Brand collaborations are nothing new and many times some of our favorite products are a result of co-branding. Co-branding isn’t limited to any industry in particular which means brands looking for a…more

social fans

Do your social media followers actually buy?

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Do your social media followers actually buy?

So, you just kick-started your social media efforts. Your feeds are now a reflection of the voice, design, and overall vibe of your brand. But while that’s all fine and dandy, you’re beginning to wonder how you can start seeing some dollar signs out of your efforts. So,…more

Lead Magnets increase your businesses money

How Lead Magnets Can Make Your Business Money

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How Lead Magnets Can Make Your Business Money

Lead magnets are not dead, in fact, they’re very much alive. According to a recent VentureHarbor article, lead magnets can increase your lead flow up to 400%. Sounds good, right? Like any other marketing strategy, lead magnets only work if they’re based on data and research. Today we’re…more