Vertical Content vs. Horizontal

Why Vertical Content Matters

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Why Vertical Content Matters

It wasn’t all that long ago that the very idea of vertical video or content would send a shudder down most of the Internet’s spine. “For [expletive]’s sake, record in landscape” was an all-too-common comment under any viral cellphone video shot vertically. For decades, audiences consumed movies and…more

Instagram basics

Instagram: The Ins and Outs

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Instagram: The Ins and Outs

In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving into the digital marketing treasure trove that…more

instagram marketing

How to Set Yourself Up for a Top-Notch Instagram Marketing Strategy Today

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How to Set Yourself Up for a Top-Notch Instagram Marketing Strategy Today

There are two kinds of people in the Instagram marketing world: Those who know there’s been a change to Instagram’s algorithm but are in denial of the consequences for their brand Those who know about the algorithm changes and are FREAKING the hell out If you’re person #1,…more