Lead scoring is one of those marketing terms you hear about that sound interesting and important, but not everyone can clearly define what it is, how to do it, or what it does. In today’s post, we’re going to dive right into lead scoring as a concept and…more
Marketing Automation is a Tool Not a Strategy
Marketing automation is always an AHA! moment when we speak to clients and prospects about the cool things that they can do with it. It seems like the magic ingredient to inbound success that so many businesses have been missing–a way to nurture and educate your leads without…more
Do you need an agency or a full time employee?
Do you need an agency or a full-time employee? That’s right, title as the first sentence, we’re going ALL IN today. It’s a question we’ve heard a lot so we decided to really examine our answer and provide a bit more detail on why we (unsurprisingly) see an…more
Do You *Really* Need a Blog?
Everyone.has.a.blog. Everyone. Dogs, babies, ornery cats, pet rocks–everyone. Wherever you go online you’re DROWNING in content and it’s out of hand and, honestly, consumers are starting to get really tired of it. Today we’re going to be talking about other content you can create to get conversions. Before…more
Turn LinkedIn Into a Lead Generation Juggernaut
LinkedIn has over 500 million members, 206 million of which are consistently active on the site and 40% of overall users log in and engage on a daily basis. “So what?” you say, ”Isn’t LinkedIn a place for finding a job?” 61 million LinkedIn users are senior…more
GDPR: What you need to know
When I first heard the rumblings of GDPR (the General Data Protection Regulation) I was intrigued but only paid a modicum of attention. After all, this was for the EU and I was in Texas, so it wouldn’t affect me but I thought it was an interesting step…more
Smarketing: Dumb Word, Good Idea
Ready to grow your revenue by 20% with one, simple strategy? If you said no, go sit in a corner and think about what you’ve done. If you’ve said yes, because you are a human being who wants to succeed, then we have one word for you:…more
Rebranding and Expansion of Services: A Chat with Envision’s President
It’s a new year and we’ve been busy bees! We’ve decided to a break from our productivity bee-dances (this metaphor is happening) and share with y’all a couple of 2017 accomplishments that have us buzzing with pride and excited to get going in the new year. These accomplishments?…more