PPC stats, vocab, and info to grow your leads

PPC is not as scary as you think (probably)

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PPC is not as scary as you think (probably)

Does the Google Ads dashboard make you break out in hives? Does the difference between Search and Display elude you? Do acronyms like PPC, CTR, CTA, and CPC fill you with math-test-level dread? You’re not alone. PPC (pay per click) is some people’s #1 marketing anxiety. Usually relegated…more