Gen Z

How to talk to Gen Z (No Cool Slang Required)

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How to talk to Gen Z (No Cool Slang Required)

Marketers spent years trying to figure out how to reach Millennials and now that most businesses seem to have a grasp on the tech-savvy generation, the next generation has already begun coming of age: Generation Z. Members of Generation Z have a different relationship with the world than…more

Generation Z marketing tips

Generation Z: 5 Things Your Business Needs to Know

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Generation Z: 5 Things Your Business Needs to Know

While marketers have been focused on what it takes to attract and engage Millennials, another generation is quickly creeping up and preparing their take over: Generation Z. Right now, Generation Z represents more than 25% of the US population. This demographic’s buying power is only increasing and by…more

Snapchat best practices

Snapchat 101

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Snapchat 101

Whether you love it or hate it, Snapchat seems to be here to stay. Not quite Instagram and not quite Facebook, Snapchat lives in an in-between world that mixes the ephemeral nature of the internet with the new right-this-minute communication style we’ve come to expect from texting. But…more

Gen Z book

The Gen Z Book: 44 BILLION Reasons to Pay Attention

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The Gen Z Book: 44 BILLION Reasons to Pay Attention

Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs–welcome to the world’s next biggest cohort.  As a Millennial, I’m more than happy (and relieved) to have another generation moving up in the world–not just in influence but in spending power. By 2020 (NEXT YEAR), Generation Z will make up 40%…more