Generation Z marketing tips

Generation Z: 5 Things Your Business Needs to Know

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Generation Z: 5 Things Your Business Needs to Know

While marketers have been focused on what it takes to attract and engage Millennials, another generation is quickly creeping up and preparing their take over: Generation Z. Right now, Generation Z represents more than 25% of the US population. This demographic’s buying power is only increasing and by…more

Marketing to Generation Z

What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion)

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What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion)

Marketing to Generation Z is about to kick into high gear over the next few years. It seems like just yesterday everyone’s focus was on Millennials. What happened? According to recent research, the world’s youngest generation already has $44 billion in spending power, makes up 26% of the…more