Co-branding

When Brands Unite: How co-branding can pay off

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When Brands Unite: How co-branding can pay off

Looking to increase your brand reach in an out-of-the-box way? Why not try a brand collaboration? Brand collaborations are nothing new and many times some of our favorite products are a result of co-branding. Co-branding isn’t limited to any industry in particular which means brands looking for a…more

social fans

Do your social media followers actually buy?

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Do your social media followers actually buy?

So, you just kick-started your social media efforts. Your feeds are now a reflection of the voice, design, and overall vibe of your brand. But while that’s all fine and dandy, you’re beginning to wonder how you can start seeing some dollar signs out of your efforts. So,…more

Google My Business Posts are a thing

Are Google My Business Posts a Thing?

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Are Google My Business Posts a Thing?

Consider this: According to a HubSpot survey, 50% of people who find a business via local search will visit that business the same day. In addition, 76% of people searching for a service or product “near me” visit the business that they find in that search the same…more

Bing

Are Bing Ads Worth The Investment? (YES!)

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Are Bing Ads Worth The Investment? (YES!)

Let’s go back to 2007, “Umbrella” by Rihanna was playing everywhere, Britney Spears shaved her head, and Microsoft announced their search engine Live Search. Just 2 years later, in 2009, they rebranded as Bing. This rebranding formed the Bing Ad Network which consists of Yahoo! AOL, Verizon, and…more

Instagram Stories

Instagram Stories: What They Are and How to Use Them

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Instagram Stories: What They Are and How to Use Them

It’s story time. Stories are the one tradition that seems to transcend cultures and engage all walks of life. They are important IRL (in real life), and online. In 2013, Snapchat introduced their story feature which paved the way for Instagram’s story feature which came out 3 years…more

Chatbots

Why Chatbots and Text Are Replacing Phone Calls

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Why Chatbots and Text Are Replacing Phone Calls

Our phones are capable of doing almost everything we could imagine, but younger generations like Millennials and Generation Z are using the actual call function less frequently than ever before. We simply don’t like to communicate through phone calls as much as older generations do. Instead, we like…more

Local Services Listing Page on Google

Local Services Listing Page 101

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Local Services Listing Page 101

We search for everything. In fact, there are over 1.2 trillion searches done on Google alone per year. Gone are the days of searching through yellow-pages or hoping advertisements for a provider will come in your mailbox. Nowadays nearly all searches for local businesses or services begin on…more