When we look at color not just from an artistic stance, but from that of a marketer, color is a reinforcing voice that helps drive prospects to a business subliminally. Colors have the powers explained above to create emotional responses that can sway potential customers’ behavior to make…more
Innovative Packaging Designs We Love
We talk a lot about digital marketing but did you know that we also design packaging? We occasionally geek out on Instagram about packaging designs we find in the real world and fall in love with (#designcrush). We’re always on the lookout for the latest innovations in design…more
Adapt or Die: Is it time for a brand refresh?
There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand can really only…more
The Pitfalls of Being Edgy
edg·y /ˈejē/ At the forefront of a trend; experimental or avant-garde. “I want my brand to be…edgier. Do you all do that?” This is a common refrain heard from brands looking to upgrade their current look. As Millennials and the older half of Generation Z gain more and…more
7 Signs It’s Time to Rebrand
When was the last time you really looked at your logo? What about your brand colors? Could you name the colors from your primary and secondary brand palettes? Your brand has a huge impact on the perception customers have of your business. Like really, really huge. I don’t…more
Does your restaurant’s branding get five stars?
Your restaurant’s branding may not always be top of mind but does that mean you’re leaving money on the proverbial table? As a restaurant owner, your primary goal is to make food that your customers love. Secondly, you want to provide an unforgettable experience—something that makes your diners…more
Font Matters: An Interview With Expert Designer Sarah Firle
Font. Those that think they know often don’t. We think it’s about time that businesses get some brutally honest thoughts on font choice, so we sat down for a chat with Sarah Firle, our Senior Graphic Designer, for the real scoop. We know, we know: Comic Sans is…more
Walking down the isle of the grocery store with a list in your hand and a keen determination to get out of the crowd, what would make you stop to examine, much less purchase the new salsa product on the shelf? Or, what makes you try the Corazonas…more