Customer journey

Understanding Your Customer’s Journey

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Understanding Your Customer’s Journey

Understanding Your Customer’s Journey: The Importance of Seeing Them as the Hero “People trust those who understand them, and they trust brands that understand them too.” ― Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen One of the biggest marketing sins you can commit?…more

Custom Web Design

You’re So Vain, You Probably Think Custom Web Design Is About You

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You’re So Vain, You Probably Think Custom Web Design Is About You

“Custom.” It’s so hot right now. Really, though. Whether you’re talking custom Nikes or custom web design, there’s this idea that customization directly correlates with value. And sometimes it does. If you’re seeking a web presence for your brand that’s uniquely your own, here’s our number one caveat:…more