Customer journey

Understanding Your Customer’s Journey

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Understanding Your Customer’s Journey

Understanding Your Customer’s Journey: The Importance of Seeing Them as the Hero “People trust those who understand them, and they trust brands that understand them too.” ― Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen One of the biggest marketing sins you can commit?…more

Customer Conversion

How to Customer Conversion Turns Leads Into Not-Very-Secret Admirers

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How to Customer Conversion Turns Leads Into Not-Very-Secret Admirers

Your best support, and often your best marketing ideas, come from the audience you already have. But turning ordinary, everyday customers into vocal ambassadors takes some marketing savvy. Customer retention and fan engagement campaigns can build brand loyalty and energize your consumer base. Read on to learn how to…more