Messaging platforms are important for your business

How your messaging platform can make you money

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How your messaging platform can make you money

A messaging platform sounds pretty self explanatory: it’s the foundation of your brand’s messaging. One of the most important elements of building your brand is creating a brand message that is consistent throughout your organization, on your platforms, and in your marketing. Your messaging platform conveys your brand…more

value proposition examples

Make Yourself Irresistible: Try These Value Proposition Examples

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Make Yourself Irresistible: Try These Value Proposition Examples

The frenetic nature of marketing makes it very easy to forget what the overall purpose of it is – namely, to differentiate your company from the dozens (or hundreds, or thousands) of similar organizations in your industry. This is true even for markets where one company effectively owns…more