Blog content is not the only content you need.

Do You *Really* Need a Blog?

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Do You *Really* Need a Blog?

Everyone.has.a.blog. Everyone. Dogs, babies, ornery cats, pet rocks–everyone. Wherever you go online you’re DROWNING in content and it’s out of hand and, honestly, consumers are starting to get really tired of it. Today we’re going to be talking about other content you can create to get conversions. Before…more

Content strategy

Getting Serious About Your Social Media Content Strategy

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Getting Serious About Your Social Media Content Strategy

So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason to your daily…more

Choosing Brand Attributes That Work For Your Company

Defining your business– knowing who it is and what it stands for– is an essential first step in creating an effective marketing strategy. You can’t market a business or product that you don’t understand, just as you can’t develop a steady relationship with someone when you’re not comfortable…more

Content Creation is NOT Rocket Science

So you don’t have a content strategy? Don’t panic. Yes, your business needs one, but if you’re in business at all, you probably do have a content creation strategy – you just don’t realize it. Discovering Your Content Strategy In everything you know about your customer base, your business’s seasonal fluctuations, industry trends, and…more