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Winning Content Marketing Ideas

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Winning Content Marketing Ideas

Content marketing strategy is more than blogs and ebooks, it’s SEO, PPC, CRO, video, and social media. About 26% of internet users have ad-blocking tools active on their devices, privacy regulations are increasing in the US after the EU launched the GDPR last year, and more and more…more

Instagram Stories

Instagram Stories: What They Are and How to Use Them

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Instagram Stories: What They Are and How to Use Them

It’s story time. Stories are the one tradition that seems to transcend cultures and engage all walks of life. They are important IRL (in real life), and online. In 2013, Snapchat introduced their story feature which paved the way for Instagram’s story feature which came out 3 years…more

Blog content is not the only content you need.

Do You *Really* Need a Blog?

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Do You *Really* Need a Blog?

Everyone.has.a.blog. Everyone. Dogs, babies, ornery cats, pet rocks–everyone. Wherever you go online you’re DROWNING in content and it’s out of hand and, honestly, consumers are starting to get really tired of it. Today we’re going to be talking about other content you can create to get conversions. Before…more

Content strategy

Getting Serious About Your Social Media Content Strategy

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Getting Serious About Your Social Media Content Strategy

So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason to your daily…more

Choosing Brand Attributes That Work For Your Company

Defining your business– knowing who it is and what it stands for– is an essential first step in creating an effective marketing strategy. You can’t market a business or product that you don’t understand, just as you can’t develop a steady relationship with someone when you’re not comfortable…more