Branding activities for new brands

Branding 101: How to Start From Scratch

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Branding 101: How to Start From Scratch

Think of your favorite brand. What comes to mind? A flash of color, a tag line, a jingle, a logo? Any and all of the parts of a business that you can see, touch, hear, and taste are part of their branding. Branding is how customers understand a…more

Gen Z book

The Gen Z Book: 44 BILLION Reasons to Pay Attention

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The Gen Z Book: 44 BILLION Reasons to Pay Attention

Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs–welcome to the world’s next biggest cohort.  As a Millennial, I’m more than happy (and relieved) to have another generation moving up in the world–not just in influence but in spending power. By 2020 (NEXT YEAR), Generation Z will make up 40%…more

Target marketing analysis

Maximize Your ROI with Strategic Target Market Analysis

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Maximize Your ROI with Strategic Target Market Analysis

A good target market analysis can help you maximize your ROI. It’s what helps small businesses compete with large ones. Put simply, it’s knowing who your target audience is; the customer or client base you will be targeting specifically to purchase your goods or services. Identify Your Target…more

Buyer Persona

How to Create a Kickass Buyer Persona

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How to Create a Kickass Buyer Persona

Many traditional marketing approaches are growing less effective in the midst of digital communication and social media. The growing popularity of such outlets, however, is making “word-of-mouth” as strong as ever. Inbound marketing combines the power of new technology with remarkable content to tap into this. Effective buyer…more