Restaurant's brands can be made with social media

Controlling your restaurant’s brand in the age of social media

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Controlling your restaurant’s brand in the age of social media

Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more

Brand Attributes

How to Identify 5 Epic Brand Attributes

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How to Identify 5 Epic Brand Attributes

How do you identify the brand attributes of your business? Many business owners spend significant resources fine-tuning their branding to build relationships with the target audience. After all that investment, planning, and brand strategy you’d expect a great reception, right? Here’s the sad truth; 54% of people don’t…more

Brand Identity

A Lack of Brand Identity Will Damage Your Marketing Results

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A Lack of Brand Identity Will Damage Your Marketing Results

Imagine that brand identity is the DNA of your business. It makes up every single element of your business. Employees, content, interactions and more, it’s all part of your company’s DNA, your identity. Brand identity is the essence of your business. It makes your business unique and tells…more

Your Brand Identity Isn’t A Marketing Tool; It’s A Promise

Social media engagement, premium content, and blogging are all important aspects of the modern marketing plan. But, if you’ve jumped into creating a Facebook page or posting blogs twice weekly without carefully considering your brand identity, you’re not getting the mileage you could be out of those efforts.…more