Brand Positioning Strategy

4 Simple Steps to Develop a Winning Brand Positioning Strategy

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4 Simple Steps to Develop a Winning Brand Positioning Strategy

When it comes to making purchase decisions, today’s consumers are just a few keystrokes away from discovering a host of competing solutions, which is why a brand positioning strategy can set your brand apart. If you don’t have a strategy in place for differentiating your brand from countless…more

Brand Positioning

Why the Art of Brand Positioning is Also a Science

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Why the Art of Brand Positioning is Also a Science

How you position your brand is crucial to your company’s success. It is how you differentiate yourself from your competition. Brand positioning is what drives customer perceptions and buying behavior. Every business has a brand. Let me repeat: every business–large or small–has a brand, but it’s what they…more

A Product Positioning Strategy to Beat Out the Competition

Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding goods and services. In a nutshell, product positioning refers to the inherent qualities that distinguish the item you’re selling from comparable items marketed by your competitors. A well-planned and…more