Brand Positioning Strategy

4 Simple Steps to Develop a Winning Brand Positioning Strategy

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4 Simple Steps to Develop a Winning Brand Positioning Strategy

When it comes to making purchase decisions, today’s consumers are just a few keystrokes away from discovering a host of competing solutions, which is why a brand positioning strategy can set your brand apart. If you don’t have a strategy in place for differentiating your brand from countless…more

A Product Positioning Strategy to Beat Out the Competition

Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding goods and services. In a nutshell, product positioning refers to the inherent qualities that distinguish the item you’re selling from comparable items marketed by your competitors. A well-planned and…more