Is it time for a brand refresh?

Adapt or Die: Is it time for a brand refresh?

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Adapt or Die: Is it time for a brand refresh?

There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand can really only…more

Brand Identity

A Lack of Brand Identity Will Damage Your Marketing Results

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A Lack of Brand Identity Will Damage Your Marketing Results

Imagine that brand identity is the DNA of your business. It makes up every single element of your business. Employees, content, interactions and more, it’s all part of your company’s DNA, your identity. Brand identity is the essence of your business. It makes your business unique and tells…more

Choosing Brand Attributes That Work For Your Company

Defining your business– knowing who it is and what it stands for– is an essential first step in creating an effective marketing strategy. You can’t market a business or product that you don’t understand, just as you can’t develop a steady relationship with someone when you’re not comfortable…more

Your Brand Identity Isn’t A Marketing Tool; It’s A Promise

Social media engagement, premium content, and blogging are all important aspects of the modern marketing plan. But, if you’ve jumped into creating a Facebook page or posting blogs twice weekly without carefully considering your brand identity, you’re not getting the mileage you could be out of those efforts.…more