Messaging platforms are important for your business

How your messaging platform can make you money

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How your messaging platform can make you money

A messaging platform sounds pretty self explanatory: it’s the foundation of your brand’s messaging. One of the most important elements of building your brand is creating a brand message that is consistent throughout your organization, on your platforms, and in your marketing. Your messaging platform conveys your brand…more

Brand Development

The Brand Development Strategy Your Boss Will Thank You For

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The Brand Development Strategy Your Boss Will Thank You For

Branding and brand development are cornerstones of marketing; as such, it’s something we’ve written about many times before. Most people know what a brand is; indeed, almost everyone can name a handful of brands off the top of their head. However, brand development is much more rare than…more

Brand Development

How to Completely Avoid Sabotaging Your Brand Development

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How to Completely Avoid Sabotaging Your Brand Development

When you look up the definition of brand development, here’s what you’ll find: “A metric of marketing success that measures the number of sales within a specific market. The calculation is expressed as the number of unit sales per thousand people within a geographic area.” Pretty straightforward, right? Yes…more