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Intel® Atom™ Video

The Client:

Intel Corporation, headquartered in Santa Clara, California designs and builds the essential technologies that serve as the foundation for the world’s computing devices. With a hand in a large number of the worlds cutting edge technological breakthroughs, Intel is pushing the bounds of possibilities to that which seems impossible.

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The Challenge:

Intel has an ongoing partnership with Round Rock, TX based computer company, Dell. Dell recently announced the Latitude 6430u Ultrabook and Latitude 10 Tablet, both built for business, and powered by the Intel® Atom™ Processor. The Intel® Atom™ Processor D400/D500 series based storage platform delivers energy efficient performance for innovative home server and NAS (network attached storage) system designs. The inclusion of this processor in the new Latitude products provides extended battery life and portability.

Intel approached Envision Creative Group with a need to quickly communicate this message at the Dell World Conference less than one month away.

The Solution:

After discovering an additional need to provide the Intel sales team with a tool to educate their audience on the high level of the benefits of the Intel® Atom™ Processor in these new Dell products, it was determined that an educational and promotional video would be the best solution. This video was  played in the Intel tradeshow booth at the Dell World Conference, and is currently being used by the sales team as a marketing and promotional tool. The client was very happy with the results and continues to receive positive feedback.

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