Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs--welcome to the world's next biggest cohort. As a Millennial, I'm more than happy (and relieved) to have another generation moving up in the world--not just in influence but in spending...read more
What to do with bad (& good) online reviews
What to do with bad (& good) online reviews
One of the major goals of any marketing strategy should be to build a strong brand reputation by improving trust and loyalty. However, there's only so much you can do to convince your audience that your brand is trustworthy and reliable. This is because...read more
Controlling Your Restaurant’s Brand in the Age of Social Media
Controlling Your Restaurant’s Brand in the Age of Social Media
Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s...read more
Social Media Statistics That Will Knock Your Socks Off
Social Media Statistics That Will Knock Your Socks Off
The influence of Facebook, Instagram, Snapchat and other major social platforms is staggering. Gone are the days when television and radio were the mainstays of media consumption. Social media has taken over, and thanks to a million different social media...read more
79 Social Media Statistics You Can’t Ignore
79 Social Media Statistics You Can’t Ignore
Social media statistics carry vast amounts of valuable data that can be used to benefit your business. Since becoming a global powerhouse in the world of digital marketing, social media has had a significant impact on sales and driving revenue. Aside...read more