Safiatou has more follow-up questions than syllables in her name. That’s a lot of questions. Intensely curious, her hunger to “know” has fuelled her marketing career and given her the expertise to bridge creativity with data-driven decision making. With four years of experience in marketing, her arsenal includes content creation, PPC, social media management, email marketing, marketing automation, landing page optimization, and SEO.

When she’s not master-minding great strategies, she’s touring the town in search of the best banh mi. Passionate about music, literature, and pop-culture, she’s just as likely to write a think piece about Beyonce as she is to write an ode to Octavia Butler. Focused on personal development, she sees herself as a proud citizen of the world and aims to learn from everyone she meets.