Michelle has over a decade of experience in Marketing: from television and radio to print to digital. A content creator, Michelle got her start in creative writing, moved to journalism and satire, and landed in content creation for web content. Along the way, she became an expert in SEO, PPC, Social Media, CRO, SEM, and all of the other acronyms. She loves bringing a plan together from conception to launch and beyond–she’s a firm believer that there’s always something to optimize.

Her passions include reading ALL THE THINGS, crocheting, horror movies, her cat Steve, and her crazy, wonderful, hilarious, chaotic family.